Marketing for a Micro Enterprise is one of 9 topics in the Grade 11 Consumer Studies CAPS syllabus, covered across 3 lessons on Study Vault. Below are real practice questions from this topic with full worked answers.
Sample practice questions
Easy
1. What is market segmentation?
Dividing a broad, diverse market into smaller groups of consumers who share similar needs or characteristics
Setting a single price for all consumers regardless of their needs
Advertising a product on television only
Producing a product without researching consumer needs first
Answer: Dividing a broad, diverse market into smaller groups of consumers who share similar needs or characteristics — Market segmentation is the process of dividing a broad market into smaller groups (segments) of consumers who share similar needs, characteristics or buying behaviour.
Easy
2. In which stage of the product life cycle are sales low and marketing focused on building awareness?
Introduction
Growth
Maturity
Decline
Answer: Introduction — In the introduction stage, a product is newly launched, sales are low, and marketing efforts focus on building consumer awareness.
Medium
3. Name one basis on which a market can be segmented (e.g. one of: demographic, geographic, psychographic, behavioural).
Answer: demographic — Markets can be segmented on demographic (age, income), geographic (region), psychographic (lifestyle, values) or behavioural (usage patterns, loyalty) bases.
