Visual Literacy & Media Texts is one of 9 topics in the Grade 12 English First Additional Language CAPS syllabus, covered across 3 lessons on Study Vault. Below are real practice questions from this topic with full worked answers.
Sample practice questions
Easy
1. A short, memorable phrase summarising an advertisement's core message is called a:
Slogan
Logo
Caption
Layout
Answer: Slogan — A slogan is a short, memorable phrase designed to summarise an advertisement's message and stick in the viewer's memory.
Easy
2. Bright, warm colours such as red and orange in an advertisement typically suggest:
Energy, urgency or excitement
Calm, trust or professionalism
Sadness or mourning
Nothing at all, since colour has no effect
Answer: Energy, urgency or excitement — Bright, warm colours such as red and orange typically suggest energy, urgency or excitement, while cool colours such as blue typically suggest calm, trust or professionalism.
Medium
3. What image element identifies the brand of a product and builds recognition over repeated exposure?
Answer: Logo — The logo identifies the brand and builds recognition over repeated exposure to an advertisement or product.
