Visual Literacy & Media Texts is one of 9 topics in the Grade 10 English Home Language CAPS syllabus, covered across 3 lessons on Study Vault. Below are real practice questions from this topic with full worked answers.
Sample practice questions
Easy
1. What is a slogan in an advertisement?
A short, memorable phrase designed to stick in the reader's mind
The smallest piece of text on the page
A list of ingredients only
The name of the advertising company only
Answer: A short, memorable phrase designed to stick in the reader's mind — A slogan is a short, memorable phrase designed to stick in the reader's mind and sum up the product's appeal.
Easy
2. What is the body copy of an advertisement?
The smaller block of text giving more detailed information about the product
The largest, most prominent piece of text
The company's logo only
The price of the product only
Answer: The smaller block of text giving more detailed information about the product — The body copy is the smaller block of text giving more detailed information about the product, often listing its benefits.
Medium
3. What persuasive technique connects a product to feelings such as happiness, safety or belonging?
Answer: Emotional appeal — Emotional appeal is a persuasive technique that connects a product to feelings such as happiness, safety or belonging.
