Visual Literacy & Media Texts is one of 9 topics in the Grade 11 English Home Language CAPS syllabus, covered across 3 lessons on Study Vault. Below are real practice questions from this topic with full worked answers.
Sample practice questions
Easy
1. What is a slogan in an advertisement?
A short, memorable phrase summarising the product's appeal
The smallest, least visible piece of text on the page
A list of legal disclaimers only
The company's tax registration number
Answer: A short, memorable phrase summarising the product's appeal — A slogan is a short, memorable phrase summarising the product's appeal, part of the unified persuasive system an advertisement uses.
Easy
2. Which persuasive appeal uses facts, statistics, or a clear practical benefit?
Logos (appeal to logic or reason)
Pathos (appeal to emotion)
Ethos (appeal to credibility)
None of these; advertisements never use facts
Answer: Logos (appeal to logic or reason) — Logos is the appeal to logic or reason, presenting facts, statistics or a clear practical benefit to persuade the audience.
Medium
3. What term describes the persuasive appeal that uses expert endorsement, testimonials, or established brand reputation to build trust?
Answer: Ethos — Ethos is the appeal to credibility or trustworthiness, using expert endorsement, testimonials, or brand reputation to build trust.
