Visual Literacy & Media Texts is one of 9 topics in the Grade 9 English Home Language CAPS syllabus, covered across 3 lessons on Study Vault. Below are real practice questions from this topic with full worked answers.
Sample practice questions
Easy
1. What does the "A" at the start of AIDA stand for?
Attention
Action
Appeal
Audience
Answer: Attention — The first stage of AIDA is Attention -- grabbing the viewer's attention first.
Easy
2. Which AIDA stage gives the viewer a clear instruction, like "Call now"?
Action
Attention
Interest
Desire
Answer: Action — Action is the final AIDA stage, prompting the viewer with a clear instruction on what to do next.
Medium
3. Which AIDA stage makes the viewer actually want the product, often by showing how it improves their life?
Answer: Desire — Desire is the AIDA stage that makes the viewer want the product or service.
