Visual Literacy & Media Texts is one of 9 topics in the Grade 12 English Home Language CAPS syllabus, covered across 3 lessons on Study Vault. Below are real practice questions from this topic with full worked answers.
Sample practice questions
Easy
1. What is a "slogan" in an advertisement?
A short, memorable phrase designed to stick in the audience's mind
The full legal terms and conditions
The manufacturer's postal address
The advertisement's exact publication date
Answer: A short, memorable phrase designed to stick in the audience's mind — A slogan is a short, memorable phrase designed to stick in the audience's mind and encapsulate the product's appeal.
Easy
2. Which part of an advertisement is usually the largest or most prominent text, designed to grab attention?
The headline
The body copy
The small print
The barcode
Answer: The headline — The headline is usually the largest or most prominent text in an advertisement, designed to grab attention immediately.
Medium
3. In advertisement analysis, what term describes the font style, size and colour used, which also carries persuasive meaning?
Answer: Typography — Typography refers to the font style, size and colour used; bold, large fonts suggest confidence or urgency, while elegant script fonts often suggest sophistication or luxury.
