Marketing & Financial Documents is one of 9 topics in the Grade 12 Hospitality Studies CAPS syllabus, covered across 3 lessons on Study Vault. Below are real practice questions from this topic with full worked answers.
Sample practice questions
Easy
1. In the 5P marketing mix, what does "place" (or point of sale) refer to?
Where and how the product is made available to the customer
What the establishment charges for the product
The communication methods used to inform potential guests
The specific group of guests the product is aimed at
Answer: Where and how the product is made available to the customer — Place, sometimes described as point of sale, refers to where and how the product is made available to the customer, such as a physical location or an online booking platform.
Easy
2. Which element of the 5P marketing mix refers to identifying and understanding exactly who the product is aimed at?
People (target market)
Product
Price
Promotion
Answer: People (target market) — People, described as the target market, refers to identifying and understanding exactly who the product is aimed at.
Medium
3. Name the marketing mix element that refers to the communication methods used to inform and persuade potential guests, such as advertising and social media.
Answer: promotion — Promotion refers to the communication methods used to inform potential guests about the product and persuade them to purchase, including advertising, social media, brochures and word of mouth.
