Tourism Marketing is one of 10 topics in the Grade 11 Tourism CAPS syllabus, covered across 3 lessons on Study Vault. Below are real practice questions from this topic with full worked answers.
Sample practice questions
Easy
1. The process of gathering information about potential tourists' preferences, spending habits and travel behaviour is called:
Market research
Personal selling
A competitive edge
A marketing budget
Answer: Market research — Market research is the process of gathering information about potential tourists to make better business decisions.
Easy
2. A smaller, more specialised group of customers with very specific interests, such as birdwatchers, is described as which type of market?
A niche market
A core market
The total market share
A target market only in general terms
Answer: A niche market — A niche market is a smaller, specialised group of customers with very specific interests, distinct from a business's larger core market.
Medium
3. Name the marketing budget cost category that covers a business's spending on printing marketing materials, telephone, fax and internet for its online presence.
Answer: communication costs — Communication costs cover printing, telephone, fax and internet costs used to communicate marketing messages.
