Tourism Marketing & Branding is one of 9 topics in the Grade 12 Tourism CAPS syllabus, covered across 3 lessons on Study Vault. Below are real practice questions from this topic with full worked answers.
Sample practice questions
Easy
1. The tourism marketing mix is commonly known as the:
4 Ps: Product, Price, Place, Promotion
4 Cs: Cost, Customer, Convenience, Communication
3 Ts: Tourism, Travel, Trade
4 Rs: Rest, Relax, Recharge, Return
Answer: 4 Ps: Product, Price, Place, Promotion — The marketing mix consists of four elements known as the 4 Ps: Product, Price, Place and Promotion.
Easy
2. Advertising, social media marketing, and participating in travel trade shows are all examples of which element of the marketing mix?
Promotion
Product
Price
Place
Answer: Promotion — Promotion covers how a tourism product or destination is communicated to potential tourists, including advertising, social media and trade shows.
Medium
3. A hotel charges higher room rates during the December holiday season and lower rates in the quieter winter months. This is an example of which marketing mix element in action?
Price (seasonal pricing)
Product
Place
Promotion
Answer: Price (seasonal pricing) — Charging different rates depending on demand at different times of year is seasonal pricing, part of the price element of the marketing mix.
