The Marketing Function is one of 9 topics in the Grade 11 Business Studies CAPS syllabus, covered across 3 lessons on Study Vault. Below are real practice questions from this topic with full worked answers.
Sample practice questions
Easy
1. Which marketing activity involves market research to identify who target customers are and what they need?
Locating the consumer
Standardisation and grading
Risk-bearing
Buying and selling
Answer: Locating the consumer — Locating the consumer involves market research to identify who target customers actually are, where they can be reached, and what they need or want.
Easy
2. Which marketing activity involves holding stock in appropriate conditions between production and sale?
Storage
Transport
Financing
Standardisation
Answer: Storage — Storage involves holding stock appropriately between production and sale, ensuring products remain available and in good condition until sold.
Medium
3. Which marketing activity involves establishing consistent quality levels or categories for a product, such as grading fruit by size and quality?
Answer: Standardisation and grading — Standardisation and grading establishes consistent quality levels or categories, such as grading fruit, so customers can rely on a predictable standard.
