Visual Literacy & Critical Language Awareness is one of 9 topics in the Grade 11 English First Additional Language CAPS syllabus, covered across 3 lessons on Study Vault. Below are real practice questions from this topic with full worked answers.
Sample practice questions
Easy
1. In the AIDA formula for advertisements, what does the final "A" stand for?
Action, prompting the reader to respond, e.g. "Visit our store today"
Attention, repeated a second time
Argument, presenting a formal debate
Analysis of competing products
Answer: Action, prompting the reader to respond, e.g. "Visit our store today" — AIDA stands for Attention, Interest, Desire and Action, with Action being the final call for the reader to respond, such as "Visit our store today."
Easy
2. Which technique makes a feature larger or more extreme than in reality, often used in cartoons for comic or critical effect?
Exaggeration
Symbolism
A slogan
Body copy
Answer: Exaggeration — Exaggeration makes a feature or characteristic larger or more extreme than in reality, for a comic or critical effect.
Medium
3. An advertisement claims "Everyone agrees this is the best choice," without any supporting evidence for such a broad claim. Name this persuasive technique.
Answer: Generalisation — Generalisation applies a specific finding or opinion to a much wider group than the evidence actually supports, as with the unsupported claim "everyone agrees."
