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English First Additional Language · Grade 9 CAPS

Visual Literacy & Persuasive Language

Visual Literacy & Persuasive Language is one of 8 topics in the Grade 9 English First Additional Language CAPS syllabus, covered across 3 lessons on Study Vault. Below are real practice questions from this topic with full worked answers.

Sample practice questions

Easy

1. What does the "A" at the start of AIDA stand for?

Answer: Attention — The first stage of AIDA is Attention -- grabbing the viewer's attention first.
Easy

2. Which AIDA stage gives the viewer a clear instruction, like "Call now"?

Answer: Action — Action is the final AIDA stage, telling the viewer exactly what to do next.
Medium

3. Which AIDA stage makes the viewer actually want the product?

Answer: Desire — Desire is the AIDA stage that makes the viewer actually want the product.
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