Marketing, Culture & Heritage is one of 9 topics in the Grade 10 Tourism CAPS syllabus, covered across 3 lessons on Study Vault. Below are real practice questions from this topic with full worked answers.
Sample practice questions
Easy
1. What is the main purpose of market research in tourism marketing?
To systematically gather and analyse information about tourist preferences, behaviours and competitors to inform marketing decisions
To guarantee a business will never have any competitors
To replace the need for any advertising
To set the exact price of every tourism product automatically
Answer: To systematically gather and analyse information about tourist preferences, behaviours and competitors to inform marketing decisions — Market research is the systematic process of gathering and analysing information about tourists and competitors to inform marketing decisions.
Easy
2. A specific group of tourists that a business focuses its marketing efforts on, based on shared characteristics, is called its:
Target market
Market share
Competitive edge
Core competency
Answer: Target market — A target market is the specific group of tourists a business focuses its marketing efforts on.
Medium
3. Name the marketing term for what makes a tourism product genuinely different from and better than its competitors in the eyes of tourists.
Answer: Competitive edge — A competitive edge (or competitive advantage) is what makes a product genuinely different from and better than competitors.
